We have been keeping a close eye on the dealerships with a phenomenal understanding of what their followers want to see. They understand the platforms being used and pump out great content for their followers. We took a specific look at the Instagram platform and two of our favorite accounts.
One Dealership in Florida, @mercedesbenzcb has a few videos showcasing the very technologically advanced vehicles on their lot in small, easy to consume packages. They show the public that they are also involved in community events in the area. We find this crucial to their marketing tactics because we all know that face-to-face conversations are always better. Another dealership account we follow is @millenniumhyundai . They also post videos, but these are personable because they involve new vehicle owners. The purchase process is so easy for the consumer they agree to say a few words about their experience! This is fantastic way to show your followers and or potential clients that the experience is also part of the buying process. With that being said, in our books, both of these dealership accounts are on the right track! #instachampions
Remember what Mr. Lewis Howe said, “relationships are more powerful offline”. Give us a call so we can help you with your experiential marketing and sponsorship needs.