The Dealer Marketing Group
Automotive Event Marketing & Sponsorship Management for dealerships and their corporate regions. Helping Franchise owners and operators Maximize Brand Recognition and Customer Experience.
The Dealer Marketing Group
Automotive event marketing and sponsorship management for dealerships and their corporate regions, helping franchise owners and operators maximize brand recognition and enhance customer experience.
Events management
Naming of Pitbull Stadium and South Dade Kia Field at FIU
Sponsorship Management on Behalf of South Dade Kia
- Assisted sponsorship negotiation between FIU and South Dade Kia
- Ensured brand compliance during creation of marketing material
- Managed strategic partnership
- Press conference logistics
- Worked with ilovepromotions.com to create iconic giveaway Pitbull Stadium pins
- Oversaw and directed press videos for press conference
- Secured interviews with different news outlets
- Curated speaking points for press conference
- Contract review and negotiations
- Contract negotiations with the artist Armando Christian Perez/Pitbull
- Managed press relations
KIA at Life Time EV9 Launch Party
Sponsorship Management on Behalf of South Dade Kia Miami
- Execute Budget Management with Precision and Fiscal Responsibility.
- Oversee the Strategic Coordination of Logistics for Vehicle Display.
- Ensure the Impeccable Presentation of Branded Car Covers for the Grand Vehicle Display Unveiling.
- Strategically Position Event Display Assets, Including Step and Repeat and Stanchions.
- Arrange for South Dade Kia Miami-Branded Yoga Mats and Umbrellas to Enhance Event Aesthetics.
- Provide Well-Trained Event Activation Staff to Offer Information and Ensure a Smooth Guest Experience.
- Collaborate Closely with South Dade Kia Miami and Life Time Point of Contacts for Seamless Event Execution.
- Dedicate Efforts to Enhance Guest Experience and Foster Deep Brand Engagement.
- Craft High-Quality Event Content, Including Media Coverage and Photography.
KIA at Chick-fil-a College Football Hall of Fame
Sponsorship Management on Behalf of Kia Corporate
- Establish a Secure Activation Location
- Carefully Curate and Produce Branded Merchandise
- Meticulously Organize Logistics for Vehicle Display
- Vigilantly Oversee Budget Management
- Collaborate with the Chick-fil-A College Football Hall of Fame
- Lead Brand Ambassadors and Product Specialists
- Implement Effective Lead Capture Strategies with Comprehensive Analytics
- Ensure Optimal Guest Experience and Deep Brand Engagement
- Set Up a Kia Branded Event Space with Impeccable Attention to Detail
- Develop High-Quality Event Content, Including Media and Photography
Lexus at Corporate Run
Sponsorship Management on Behalf of Lexus
- Sponsorship Management and Hospitality Tent Focus
- Dedicated attention to creating an inviting and engaging hospitality tent.
- Expert sponsorship management to maximize the impact of the hospitality tent.
- Customized design to enhance the guest experience.
- Sponsorship Activation and Event Space 3D Rendering:
- Professional design of the event space through detailed 3D rendering.
- Strategic sponsorship activation integrated into the 3D rendering.
- Visual representation to ensure a comprehensive understanding of the event layout.
- Comprehensive Event Management and Vehicle Display:
- Booking and coordination of event labor, activation support, catering, security, and model staff.
- Inclusive sponsorship management covering every aspect, including vehicle display logistics.
- Seamless management to ensure a well-executed and smooth event flow.
- Lexus Experiential and Variety of Event Assets:
- Provision of diverse catering options tailored to event preferences.
- Crafted Lexus experiential moments through a variety of catering options.
- Supply of essential event tools, giveaways, uniforms, and decorative assets.
MBUSA Nashville Symphony
Sponsorship Management on Behalf of MBUSA Southern Region
- Design Avene Banners
- Manage City Installation of Avenue Banners
- Design Messaging to align with the Holiday Programing
- Secure Activation Location
- Select and Produce Branded Items
- Activate week during
- Coordinate Logistics for Vehicle Display
- Manage Budget
- Work with Nashville Symphony
- Brand Ambassadors and Product Specialist
- Lead Capture For the DMG
- Guest Experience and Brand Engagement
- Manage Timing for DMG to greet attendees on stage before Symphony
MBUSA NFL Tampa Bay Buccaneers
Tampa Bay Buccaneers Sponsorship Management and Activation
- Product Specialist
- Event Management
- Vehicle Display Logistics
- Vehicle Placement
- Vehicle Detailing
- Activation Set up East Club
- VIP Experience for DMG
- Brand Loyalty
- Brand Uniforms
- Talent Selection
- Brand Assets
Houston Sports Awards
Sponsorship Review and Consulting for MBUSA
Pre-Event Sponsorship Consulting
- Review Sponsorship Contract
- Identify Display Opportunities
- Identify Activation Location
- Create Exposure by Selecting Key Locations
- Consult and Review with Client opportunities
- Liaison between Houston Sports Awards and MBUSA
Activation
- Brand Ambassador Training
- Display Set up
- Lead Capture Prep and Execution
- Uniform Selection Appropriate for the occasion
- Ensure Brand Represented in Best Light
- Display Vehicle Detail During event
- Ensure Fire Marshall Regulations Followed
- Assist Client with Dealer Group Attendees and answering questions
- Point of Contact During Entire Event Pre and Post Event
Fleet Management
- Manage 20+ Fleet Vehicles
- Driver Screening and Paperwork
- Detail Vehicles Before Turning over to Drivers
- Train Drivers On Vehicle (Bluetooth, Mirror, Set Up Etc)
- Conduct Walk Around with Each Driver to Identify and Damage Before and After
- Plate and Document Each Fleet Vehicle
- Vehicle Inspection
- Transport Logistics
- Insurance and Document Review for each vehicle
- Assign Driver Vehicle
- Prepare Each Vehicle with Welcome Gift for Each VIP being Picked up
Post Show
- Coordinate and Meet with Vehicle Transport
- Ensure all assets secured and packed up without damage
- Coordinate Shipping of All Assets
- Report to client all feedback and provide event recap
- Select Winner from Lead capture
- Arrange Winner Gift and Fill Out and Paperwork
QBE 2020
Pre-Event Management and Consulting for Mercedes-Benz USA
Fleet Management – Onsite
- Coordinate Towing
- Receive 42 Fleet Vehicles
- Plate, Registration and Insures for Each Vehicle
- Check Milage
- Check Gas Levels
- Fuel Up Any Vehicles that didn't have Full Tank
- Remove all Plastic Bags from Floor Mats
- Secure any Valuables and Place in Bag in Trunk
- Install Graphics " Official Vehicle"
- Install and Number Each Vehicle
- Provide QBE staff Driver Waiver Forms for The Golf Pro's to fill out
- Sanitize Interior of Each Vehicle Prior to Turn In
- Provide Concierge On-Call Number in case of issues or questions
- Take Pictures of All 42 cars before and after for Turn-In Paperwork
- Continue to Monitor Parking lot and exterior wash vehicles through weekend
Post Sow
- Collect all Vehicles from Valet and QBE Staff
- Re-inspect Each vehicle
- Remove all Trash Left Behind
- Remove Plates
- Remove Graphics
- Remove Insurance and Registration Cards
- Prepare Vehicle for Wholesale
- Assign Vehicles to Dealership
- Combine Spare Key to each
- Coordinate Pick UP Time for Each Dealership to Pick up Cars
- Confirm Vins and -Wholesale Sheet and Report Pack to Client
- Document Any Issues
Digital
Content Design, Service Signage, Point of Sales, Ads Management, Facebook Post.
Playlist
3 Videos
